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If you are wise, you learn from traditions. Only the blind lock themselves eternally to it. We might be Swiss but a modern one, believing only true wisdom prevails through time. While the Egyptians encase their history in Pyramids, the Swiss encase timeless legends in Watches.
Visionary dreams derive from creativity and those who dare challenge the rules. We breakthrough the traditions of time-telling, believing that unique timepieces are today’s language of expression and style. After all, life is colourless without a little splash of creativity. The best moments in life are the ones we live for ourselves.